About Sweetpea Finery
Sweetpea Finery was launched in 2014, with the aim of creating an online boutique to curate a selection of affordable headpieces without the price tag.
Founded and run part-time by Catherine Carmady, Sweetpea Finery has become a valuable one-stop shop for busy women, looking for fresh ideas to pull together their race day ensembles.
As Catherine's skills have evolved, the product range at Sweetpea Finery has continued to grow, with greater variety and techniques available to her customers.
Catherine has been learning and practicing millinery since 2012.
A mother to three active kids, Sweetpea Finery has become a creative outlet for her to also apply her business skills.
Her unique designs are enjoyed by a loyal following, as she continues to learn the millinery trade and expand upon her repertoire. Attending the International Millinery forums, and training with some of the world's leading milliner's inspires her creativity.
As well as designing and curating the product range, Catherine also manages the website, photography, stock mangement, marketing, bookeeping, and the many other aspects of running a blossoming online business.
Catherine's talent in creating unique bespoke pieces for her clients have won accolades and awards, with the ultimate pleasure coming from customer satisfaction.
In 2020 the business was put into a temporary hold due to the impact of covid on the racing and events industry. Catherine used her down time to experiment with new materials and products. She launched a new venture, Kit & Co. creating earrings and 3D printed tools for other creative types.
As 2021 progresses, Kit & Co has been relaunched with a refreshed website, and new additions to the product range.
Sweetpea's Heart For Children
Every single person deserves to know they are valued. This is why Catherine feels so strongly about giving back.
Each year Catherine donates up to 10% from every sale to the beautiful charities listed below. When you purchase from Sweetpea Finery, you are directly making a difference in someone's life. Soon you also have the opportunity to make an additional donation when checking out.
Thank you for supporting us and for supporting what we stand for.